82 co-op years.
82 member stories.

 

This entirely organic social media activation captured and shared some of the best outdoor stories in real-time, bringing a moment of togetherness and nostalgia when we needed it most.

Brand: REI Co-op (in-house creative)
Role: Creative lead, concepting, story sourcing

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Want to read the stories above?

 
 

Copywriter/Creative Lead: Corina Carrizales
Designer: Bradlee Thielen
ACD: Ryan Meline
Social Media: Lauren Lozano & Cristina Miller
Editorial Partners: Phuong Le & Michelle Flandreu
In-House Studio Partners: Alisa Hudson, Amy Enser & Katie Van Fleet
Production Partners: WonderCamp

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