Saving the world isn’t easy. Starting is.

We buy, we use, we toss. Then we do it again. It’s time to act before we lose the outdoors we love.

When REI closed its doors to #OptOutside on Black Friday, a nationwide clean-up was kicked off. Then throughout the year, we challenged ourselves and others to reduce our collective dependence on single-use items.

Brand: REI Co-op (in-house creative)
Role: Social copywriter, concepting, supporting campaign copywriter